We are looking for a highly experienced and detail-oriented Social Media Manager to lead the content strategy, execution, and performance of three dynamic brands across multiple international markets. This role requires a sharp eye for detail, creative agility, and exceptional organisational skills to manage content calendars, collaborate with influencers, and maintain brand consistency across platforms and regions.

Duties and Responsibilities:

1. Strategy & Planning

• Develop and implement comprehensive, multi-brand social media strategies aligned with broader marketing goals
• Create and maintain long-term content calendars per brand, tailored to each country’s cultural and consumer landscape
• Lead quarterly and monthly content planning with internal teams and external partners
• Stay up to date with trends, platform updates, and competitor activity to inform planning

2. Content Management

• Oversee end-to-end content production (briefing, approvals, scheduling, publishing)
• Ensure content is aligned to brand tone, design standards, and local market sensitivities
• Collaborate closely with the creative, design, and copy teams to ensure consistent visual and messaging quality

3. Influencer Marketing

• Identify, onboard, and manage influencer partnerships across regions
• Develop influencer briefs and contracts, track deliverables, and monitor ROI
• Build and nurture relationships with micro and macro influencers relevant to each brand and market

4. Performance Monitoring & Reporting

• Monitor platform insights and campaign performance across all regions and brands
• Generate weekly and monthly performance reports with actionable insights
• Continuously test, learn, and optimise content formats and strategies for engagement and reach

Requirements:

• 5+ years’ experience in social media management, ideally across multiple brands and markets
• Proven track record of team management
• Proven track record of delivering high-performance content and influencer campaigns
• Excellent understanding of key platforms (Meta, TikTok, Instagram, YouTube, X, LinkedIn) and their regional nuances
• Exceptional attention to detail – nothing slips through the cracks