We are looking for a detail-oriented and proactive Influencer Coordinator to support the planning, booking, and execution of influencer campaigns. This role is focused on managing the day-to-day running of influencer activity — from sourcing the right talent to coordinating content delivery and ensuring campaigns run smoothly.

The ideal candidate has hands-on experience with influencer bookings and negotiations, understands social media trends, and has a strong instinct for matching the right talent to the right brief.

Duties and Responsibilities:

Influencer Sourcing & Talent Matching

• Identify and source influencers aligned to campaign objectives and target audience
• Match the right talent to the right briefs based on performance, audience, and brand fit
• Build and maintain a strong database of influencers across platforms

Booking & Negotiation

• Manage influencer outreach, bookings, and contract negotiations
• Negotiate rates in line with budgets and expected deliverables
• Ensure clear agreements on deliverables, timelines, and usage rights

Campaign Coordination

• Coordinate influencer campaigns from briefing through to execution
• Manage timelines, content submissions, approvals, and posting schedules
• Liaise with internal teams (content, brand, paid media) to ensure alignment

Trend Research & Content Insight

• Stay up to date with platform trends (TikTok, Instagram, etc.)
• Identify content formats and trends that are likely to perform
• Provide input into briefs based on what is currently working in the market

Performance Tracking & Reporting

• Track influencer performance across campaigns
• Monitor key metrics (engagement, reach, CPM, CPA where applicable)
• Compile post-campaign reports with key learnings and recommendations

Administration & Process Management

• Maintain accurate records of bookings, contracts, and payments
• Ensure all influencer deliverables are received and stored correctly
• Support invoicing and payment tracking

Requirements:

• 2–4 years’ experience in influencer marketing, social media, or a similar role
• Proven experience with influencer booking and rate negotiation
• Strong understanding of social media platforms (TikTok, Instagram, YouTube)
• Good understanding of influencer performance metrics and what “good” looks like
• Highly organised with strong attention to detail
• Strong communication and relationship management skills
• Ability to manage multiple campaigns and deadlines simultaneously

Key Traits

• Strong eye for talent and content quality
• Proactive and solutions-driven
• Detail-oriented and process-driven
• Passionate about social media and trends